Nail color is an easy way for consumers to express themselves and dabble in fashion styles. According to Blake Decker, senior marketing director, SinfulColors, New York, “Nail trends and DIY looks continue to be on the rise as some of the highest shared digital and social content. Inspiration and information on the latest fashion and nail trends is literally at her fingertips. Ingredients that add dimension and ‘wow factor’ such as specialty glitters, reflective pearls and texture toppers, continue to trend.”